Black Friday 2026 - why we do not participate
After careful consideration, we have made the decision to not participate in Black Friday.
This is to protect our business and the challenging future of British artisan shearling makers.
At Gushlow & Cole, we work on a small scale, which differs greatly from many retailers and fashion brands. We make everything ourselves, in our workshop or locally, because our focus has always been on high-quality British make, making in small runs and for a fair price.
We don’t feel that following mass-discounting trends aligns with craftsmanship, working with high-quality natural materials and ultimately responsible fashion. The scale of our make also means our workshop cannot sustain heavy discounts or the effect of an influx of made-to-order pieces.
Instead, we have some exciting collaborations coming up, along with some fabulous seasonal offers, so please look out for these on our social media and in our emails.
With support from you – our growing G&C community, we can keep our heritage of passed-down knowledge and skill alive by staying true to what we do: making well, in small runs, and selling at a fair and honest price that reflects the materials, time and craftsmanship in every piece.
Thank you for your understanding and continued support.
Love,
Emma & Treena x
