16th October 2020
Autumn Winter 20/21: The Story Behind The Collection
Autumn Winter 20/21: The Story Behind The Collection | written by Katrina Cole, Design and Creative Director at Gushlow & Cole
Emma and I start each collection thinking how we can provide a fresh new take on our brand classics. Exploring different fabrics and textures always forms our seasonal foundation – for #AW20/21 we were able to find a traditional British made wool tweed, which was a perfect match for this season’s shearling and our heritage mood.
With each new fabric comes a different construction method, which is both challenging and inspirational. Construction can sometimes set the complete tone for the collection.
We decided upon wide stitched edges to complement the more traditional aesthetic of British wool, however our inspiration behind the oversize silhouettes and detailing came from the 90’s – wide shoulder lines, turned edges, and large shawl collars.
Our favourite piece to look out for in the Autumn Winter 20/21 collection is a wide shouldered, boxy jacket with a dropped hem. We love the vintage 90’s cut and it looks super cool in white curly shearling.
We also both adore our Double Breasted Wool Tweed Coat. The cut is easy for any body shape to wear, and it’s such a beautiful British heritage fabric. The colour popping flecks highlight this season’s colours, so you can dress the coat perfectly with any one of our accessories.
Most importantly with this coat though, we wanted to achieve our aim – which was to make a modern British garment, using British spun cloth, a minimal carbon footprint and in the most sustainable way possible. With the cloth made in Yorkshire, the garment made in London, and it all finished off with recycled paper buttons…i’m pleased to say we achieved this!